250ML

Daily Blonde Shampoo gently cleanses while toning and brightening blonde and silver hair. Free of sulfates, Daily Purple Shampoo neutralizes brassy and yellow tones, leaving hair revitalized and its color fresh and protected. Its toning formula is gentle enough to use every day to achieve your brightest blonde. Each formula is 100% vegan, recyclable*, and FREE FROM: cruelty, gluten, sulfates**, added salts, phthalates, parabens, PABA, known carcinogens, mineral oil, and keratin.
*Where possible on certain products. **Free from SLS, SLES.

Features:
-Gently cleanses without stripping color
-Instantly neutralizes brassy tones
-Fights dryness and damage caused by bleaching
-Softens, smooths, and provides brilliant shine.
-Preserves color and protects against damage
-Advanced Color Last System

Aroma:
Citrus, jasmine and coconut milk

Key Ingredients:
-Violet pigment neutralizes brassy tones.
-Safflower and Marula oils nourish and soften hair while adding shine.
-Biotin helps strengthen hair and repair damage caused by bleaching.
-Advanced Color Last System provides color protection against fading due to sun damage and environmental factors.

Hair Types:
Blonde, White, and Bleached Hair